INTERSCHUTZ in Hanover is the world’s leading trade fair in the emergency services industry. In principle, this takes place every 5 years. However, due to the global Covid-19 situation, the mega event had to be suspended twice. From 20 to 25 June 2022, after seven long years, the time had finally come again and the Hanover Trade Fair opened its doors again.
At a time when large events are very difficult to plan and visitor numbers can be estimated in advance, we at TEXPORT® have repeatedly questioned the dimensions of our trade fair stand. It was necessary to weigh up whether such a large trade fair appearance with a stand area of more than 500 m2 and several floors was oversized, in the event that the number of visitors might be lower than expected due to travel regulations. In turn, however, there was also the scenario to consider that the number of visitors could even exceed expectations especially because of the long (enforced) break.
After intensive considerations and deliberations, we decided to only reduce the planned second floor. The remaining areas remained unchanged and so the TEXPORT® trade fair stand presented itself as one of the most impressive of all. Without exaggerating, this trade fair appearance can be described as the most imposing in the 30-year history of TEXPORT®. The construction took 12 days and finally offered 518 m2 of stand space on the ground floor and 120 m2 on the first floor. In order to be able to optimally display state-of-the-art media at the trade fair stand, 45 m2 of curved LED video surfaces and nine 65-inch screens were used. Our latest collections were optimally staged using 53 presentation mannequins.
In addition to all of the imposing technology, the backbone of our successful trade fair appearance was above all of the tireless personal commitment of the 46 colleagues who looked after visitors and customers perfectly throughout the week. The large number of visitors, but above all, the enormous interest in the latest TEXPORT® products, meant that our team hardly had time to catch their breath. The highlight of our appearance then took place on Wednesday, 22 June: At the TEXPORT® stand party, we were able to welcome our partners and loyal customers to an evening together. What began with a pleasant atmosphere developed into a cheerful and wonderful celebration.
The trade fair appearance at INTERSCHUTZ 2022 was not only the largest in the history of TEXPORT®, the collections presented also met with enormous interest from visitors and customers. The entire TEXPORT® team can be proud of the work they have done, because together, we have left an impressive “footprint” in the emergency services industry in Hanover!